₹200.00
This book of MARKETING MANAGEMENT provides the students with the broad framework of marketing related areas with comprehensive coverage of each topic as Most of the people define marketing as selling or advertising. It is true that these are parts of the marketing. But marketing is much more than advertising and selling. In fact, marketing comprises of a number of activities which are interlinked and the decision in one area affects the decision in other areas.
This book of MARKETING MANAGEMENT provides the students with the broad framework of marketing related areas with comprehensive coverage of each topic as Most of the people define marketing as selling or advertising. It is true that these are parts of the marketing. But marketing is much more than advertising and selling. In fact, marketing comprises of a number of activities which are interlinked and the decision in one area affects the decision in other areas.
| Available Format | Paperback |
|---|---|
| ISBN | 9789391543907 |
| Language | English |
| Page Count | 132 |
| Published Year | 2021 |
| Size | 5×8 in |
| Author | Dr Sajad Ahmad Mir, Maliha Batool |
| Publisher | OrangeBooks Publication |
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