Pisipati S.S. Prasad (Deeksha name - Sri Kesavanandanatha) has done M. Tech. in Industrial Engineering and Management from IIT, Kharagpur. Prasad has worked as CEO for many years and now is an industrialist trying to serve farmers. Born in an orthodox Brahmin family, under the influence of his grandmother and father he was encouraged to understand the Vedic philosophy and Hindu ideology. This perspective solidified when attained his Poorna Deeksha in Sri Vidya from his father and Guru Sri Venkata GKM Pisipati (Sri Kalyanandanatha).