Pratishtha Mathur is a respected faculty member in digital marketing, known for her expertise in blending theoretical concepts with practical application. With a rich academic background and extensive industry experience, she has guided countless students and professionals in mastering the complexities of digital marketing strategies, including SEO, social media, and data-driven marketing. Pratishtha's teaching approach emphasizes real-world case studies, making her an influential mentor for those entering the digital marketing field. Her research interests focus on emerging trends in online marketing, consumer behavior, and digital advertising. This book reflects her commitment to fostering innovation and excellence in marketing education.