Rishabh Marathe is the author of Brandify You and Wired to Fail and has spent the last 14 years, studying, working on and transforming businesses on the solid base of Branding. His work is published in more than 40 Indian and International publications and he aspires to contribute to the field of branding, spreading the power it has to people who can learn this, build their business or personal brand and truly transform. He has studied sales and marketing from I.I.M Kozhikode, has an MBA from Welingkar Institute of Management and has further sharpened his skills by studying strategic digital marketing from Cambridge Judge Business School. BRANDFLUENCED is his mission, to provide a simplistic solution to the large majority of new-age entrepreneurs/experts in the world to create a long-lasting and wide-reaching impact with their products and services.