Dr. Isha Dave Kshatriya is an Assistant Professor at the Faculty of Management, GLS University, Ahmedabad, where over twelve years of classroom conversations have shaped her practical, people-first approach to communication. Her research — spanning brand management, fintech, and consumer behaviour, and reflected in six published papers and fourteen book chapters — keeps her thinking sharp; her teaching keeps it grounded. Her debut book, Casual Isn't Careless, distills those classroom learnings for a wider audience. A sought-after conference speaker, workshop facilitator, and trained anchor, she moves easily between the lecture hall, the research desk, and the stage.