Dr.Sanjay Kumar Yadav is the Faculty in Faculty of Management studies (FMS), ICFAI University Raipur, Chhattisgarh. He is graduated in Physics from University of Allahabad (A central university), MMS/ MBA in Marketing from Mumbai University and Ph.D in Consumer Psychographics from Gurugasidas central university, Bilaspur, Chhattisgarh. He has experience of six years in industrial Marketing and two years of teaching. He is Executive & Managing Editor of International Journal of Interdisciplinary Contemporary Research (IJICR), Editor of Contemporary Research in Management and General Secretary (Chhattisgarh) of Indian counsel for Business education (ICBE). He has published more than 18 Research papers including UGC Care and Scopus indexed Journals.