Dr. Shashidhar R is presently working as an Associate Professor & Chairman in Institute of Management Studies. Davangere University, Davangere, Karnataka. He has overall 21 years of teaching & industry experience; He served earlier as Assistant Professor in MBA Department, Tumkur University. He served earlier at ITC Ltd, Sony India Pvt Ltd, and BHARTI AXA, Bangalore as Trade Marketing Officer. He has published 8 books for UG and PG students. He has published several research papers both National and International Conference.