Tuhina Choubey is a media professional, researcher, and academician with over 13 years of experience in media and communication. Currently serving as an Assistant Professor at Kalinga University, she combines industry expertise with academic research. She holds qualifications in MBA (HRD) and MJ in Electronic Media and is pursuing a Ph.D. in Journalism and Mass Communication. She has authored five books, published over 20 research papers, and contributed to several book chapters.