Description
Most businesses have no consistency in their brand messaging or positioning, and so cannot drive brand awareness or loyalty that they desire to transform their business. They end up wasting a lot of marketing dollars to build their business but struggle to position themselves in the clutter. Brand Building and creating customers hooked with subconscious influence has become the necessity of every Entrepreneur in this New Normal. Strategic Branding is synonymous with marketing today because people have started becoming blind to marketing messages and have only started connecting with purpose, people and tribes, be it the cult of loyalists that Royal Enfield or Harley Davidson has created, or the classical anchoring that Cadburys has associated with feeling good or celebration or even the simple offbeat travel experience that Airbnb has positioned itself on, every new age brand needs its true loyalists, its raving fans to be connected with their mission.
The need for leaving your loyal customers Brandfluenced is the core need of every Entrepreneur to win this battle. Where this strategy becomes exceedingly simple but transformatively successful is that consistent messaging can truly help businesses grow beyond their wildest dreams. All they need is one story that connects their business and consistency in executing that story by spending marketing monies. Brandfluenced simplifies Branding in the head of Entrepreneurs as a tool that doesn’t just beautify their products and services but propels every aspect of their business for growth.
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