E-Commerce Platforms: Bridging Marketing and IT for Online Success

Dr. Swati Mishra is an accomplished professional and researcher in management, known for her significant contributions to higher education. She holds multiple patents and copyrights, showcasing her innovative mindset. Dr. Mishra was honored with the prestigious Women of the Future Award by the Rajasthan Government in recognition of her outstanding work in the field. Her dedication to academic excellence and research has established her as a leading figure in the education sector. Through her extensive expertise, she continues to shape the future of management studies and inspire others in her field.

Pratishtha Mathur is a respected faculty member in digital marketing, known for her expertise in blending theoretical concepts with practical application. With a rich academic background and extensive industry experience, she has guided countless students and professionals in mastering the complexities of digital marketing strategies, including SEO, social media, and data-driven marketing. Pratishtha's teaching approach emphasizes real-world case studies, making her an influential mentor for those entering the digital marketing field. Her research interests focus on emerging trends in online marketing, consumer behavior, and digital advertising. This book reflects her commitment to fostering innovation and excellence in marketing education.