Neeraj Palve is a B2B sales practitioner with over 20 years of field experience, currently leading the Industrial Lubricants vertical at an authorized ExxonMobil distributor across Pune, Kolhapur, and Goa. He has closed deals ranging from shop-floor CNC negotiations to multi-crore MNC contracts, and built teams that scaled operations to landmark volume milestones. Through his platform, Unlock Sales , he shares hard-won lessons from the field with sales professionals across India. Neeraj believes selling is a craft built on discipline, empathy, and relentless follow-through — not shortcuts. He writes to make that craft learnable for the next generation of sellers.