From Logo to Legacy: How to Build a Timeless Brand

Ourba Ganguly, Saptarshi Chakraborty

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From Logo to Legacy: How to Build a Timeless Brand

Ourba Ganguly, Saptarshi Chakraborty
Available Format

Paperback Print
ISBN

9789365544442
Language

English
Page Count

224
Published Year

2025
Size

5×8 in
Author

Ourba Ganguly,

Saptarshi Chakraborty
Publisher

OrangeBooks Publication
Back Cover

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From Logo to Legacy is a practical branding guide crafted for startups, MSMEs, and growing businesses. It goes beyond logos and taglines to help entrepreneurs build brands that inspire trust, drive sales, and stand the test of time. With actionable frameworks, strategic insights, and workbook tools, the book covers everything from brand identity and sales systems to community building and cultural leadership. Rooted in Indian business realities and authored by experienced business coaches and MSME trainers, this book is your step-by-step blueprint for turning a business into a brand—and a brand into a legacy.

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Description

From Logo to Legacy is a practical branding guide crafted for startups, MSMEs, and growing businesses. It goes beyond logos and taglines to help entrepreneurs build brands that inspire trust, drive sales, and stand the test of time. With actionable frameworks, strategic insights, and workbook tools, the book covers everything from brand identity and sales systems to community building and cultural leadership. Rooted in Indian business realities and authored by experienced business coaches and MSME trainers, this book is your step-by-step blueprint for turning a business into a brand—and a brand into a legacy.

Book Details

Available Format

Paperback Print
ISBN

9789365544442
Language

English
Page Count

224
Published Year

2025
Size

5×8 in
Author

Ourba Ganguly,

Saptarshi Chakraborty
Publisher

OrangeBooks Publication
Author Picture

Ourba Ganguly

Saptarshi Chakraborty & Ourba Ganguly are the co-founders of The GC Business Consulting House. With nearly two decades of experience in sales and marketing across Indian and global brands, they’ve helped hundreds of businesses turn products into powerful brands. Their consumer behavior theory, The GC Trifecta Model, was published in 2024 and is now widely adopted by startups and legacy firms alike.

Author Picture

Saptarshi Chakraborty

Saptarshi Chakraborty & Ourba Ganguly are the co-founders of The GC Business Consulting House. With nearly two decades of experience in sales and marketing across Indian and global brands, they’ve helped hundreds of businesses turn products into powerful brands. Their consumer behavior theory, The GC Trifecta Model, was published in 2024 and is now widely adopted by startups and legacy firms alike.

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