Fundamentals of Marketing

Description

The book employs a contemporary approach to highlight the significant applications and ramifications of marketing concepts by drawing links between subjects, solutions, and actual issues. This multifaceted framework drives the integration of concepts while maintaining a modular chapter structure. A balanced presentation of both the theoretical and practical aspects is made. Students that take Fundamentals of Marketing are exposed to a wide variety of industries, businesses, brands, and services that are both for-profit and nonprofit.The primary marketing course for undergraduate and postgraduate business majors and minors is the focus of Fundamentals of Marketing.