Political Marketing, Modern State And Civil Society

Description

The book is an attempt for exploring genesis of political marketing in modern state. It tries to focus on how political marketing determines both individual and collective life of people irrespective of democratic, authoritarian, communist or any other ruling and government system. Individual and collective behavior is the outcome of socio-political culture and pre-dominant values of any existing society. Therefore, it is claimed that politics and society are integrally connected to each other. Political socialization is an integral segment of continuous process of socialization. Socialization refers to the process in vogue in society by which a generation gets integrated into society. Similarly being an integral part of greater socialization process political socialization is the learning process by which individuals acquire and adopt orientations including values, beliefs, feelings and expectations towards the political system. Political Marketing is an emerging trend of political socialization in moder.