The Commercialization Of Persona: Character Merchandising Of Non-Fictional Characters

Mr. Maniratnam Bhati is a Research Scholar at Department of Law, University of Rajasthan, Jaipur. He holds an LLB from Campus Law Centre, University of Delhi and LLM from National Law University, Jodhpur. He has qualified UGC-NET in Law and has served as Guest Faculty at University of Rajasthan. His areas of teaching includes Corporate Laws, Competition Law, Intellectual Property Laws and Constitution Law.

Ms. Priyanka Gehlot is an Assistant Professor of Law at Jagannath University, Jaipur, Rajasthan and a doctoral researcher at Department of Law, University of Rajasthan. She holds an LLM from National Law University, Jodhpur. She has qualified the UGC-NET in Law and with two years of academic experience, Priyanka teaches courses in intellectual property laws, administrative law, and labour law, and has published several papers on these subjects.