Case Studies in ENTREPRENEURSHIP An Indian Perspective

Prof. (Dr.) Raj Kumar Singh is Professor & Head, Department of Commerce, School of Management Sciences (SMS), Varanasi — a NAAC “A” Grade, UGC Autonomous institution ranked among India’s Top 50 B-Schools. He also serves as Associate Dean (Innovation & Incubation) at Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow. An alumnus of BHU, he holds a B.Sc. (Hons.) and MBA from BHU, is UGC-NET qualified, and earned his Ph.D. from VBS Purvanchal University. A UGC Merit Scholar, he also holds PG Diplomas in Export Management and Journalism & Mass Communication. With over 30 years of combined academic and industry experience, including 20 years in leadership roles (CEO and Group GM) across FMCG, consumer durables, and pharmaceuticals, Prof. Singh integrates industry insights with academia. He mentors startups at IIM Kashipur-FIED, serves as Startup India panel mentor, Coordinator—NISP (MoE), and President—IIC, SMS. Founder-Managing Editor of the SMS Journal of Entrepreneurship & Innovation, his research spans entrepreneurship, innovation, frugal and green ventures, and sustainability. Honoured with several awards, including Mahamana Sapoot Samman, Global Educator Award, and Best Academician of Entrepreneurship, he continues to advance innovation and entrepreneurship aligned with Viksit Bharat @2047