Innovation And Design Thinking: A Strategic Guide

799.00


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“Innovation and Design Thinking: A Strategic Guide” is a practical handbook designed specifically for undergraduate and postgraduate students across universities. Through concise chapters, this book introduces the human-centered Design Thinking approach, exploring mindsets and methods for each phase – from understanding user needs and market trends to generating innovative concepts and prototyping solutions.

Description

“Innovation and Design Thinking: A Strategic Guide” is a practical handbook designed specifically for undergraduate and postgraduate students across universities. Through concise chapters, this book introduces the human-centered Design Thinking approach, exploring mindsets and methods for each phase – from understanding user needs and market trends to generating innovative concepts and prototyping solutions. Packed with real-world case studies and hands-on activities, it equips students with tools to reframe challenges, identify opportunities, and develop creative offerings. Whether pursuing engineering, management, or design disciplines, this book serves as an essential resource for harnessing innovation and nurturing an entrepreneurial mindset through the power of Design Thinking.

Book Details

Available Format

Paperback Print

ISBN

9789365546699

Language

English

Page Count

192

Published Year

2025

Size

8×11 in

Author

Dr. Ashwin Kumar,

Dr. Jyoti Ainapur

Publisher

OrangeBooks Publication

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