THE FIFTH ESTATE: How Corporate Communication Evolved from a Function into an Institution of Trust, Reputation and Stakeholder Confidence

Description

In The Fifth Estate, Pavan Kaushik traces the evolution of Corporate Communication from a support function into a strategic institution that influences trust, reputation and stakeholder confidence. Drawing upon decades of professional experience, he explores leadership communication, employee advocacy, media relations, crisis management, sustainability, stakeholder engagement and the growing importance of trust in modern business. More than a book about communication, The Fifth Estate is a book about organisational trust. Because organisations may be remembered for what they build. But they are sustained by what people believe about them.