Case Diary-Volume II

Description

Case Diary: Volume 2 Case Diary 2 presents a rich compilation of contemporary management case studies that reflect the evolving dynamics of business, society, and innovation. The book explores diverse themes such as sustainability, digital transformation, marketing communication, entrepreneurship, and governance, offering readers a nuanced understanding of real-world management practices. Each case in this volume has been thoughtfully designed to encourage critical thinking, analytical reasoning, and decision-making skills among students and professionals. Drawing from both industry experiences and institutional contexts, the cases highlight how theory translates into practice across sectors ranging from urban development to technology-enabled marketing and ethical business practices. Building upon the success of its earlier edition, Case Diary: Volume 2 continues its mission to promote experiential learning and case-based pedagogy in management education. The book serves as an academic resource for learners seeking to understand the interplay between innovation, strategy, and sustainability in today’s competitive environment.