Mastering Business Analytics with R: Techniques and Applications for Modern Business Analysis

625.00


Back Cover

This book offers a comprehensive guide to mastering business analytics with R, focusing on its critical role in data-driven decision-making across various sectors, including HR, marketing, finance, and more. It provides readers with foundational knowledge of business analytics, illustrating its importance and use cases in diverse functional areas. The book covers data visualization, non-parametric tests, and intermediate multivariate analysis, enabling readers to use R effectively. Students will learn to install R, perform operations, and conduct parametric and non-parametric tests to support informed decisions. Advanced topics such as cluster and factor analysis are also included to deepen analytical skills.

Description

This book offers a comprehensive guide to mastering business analytics with R, focusing on its critical role in data-driven decision-making across various sectors, including HR, marketing, finance, and more. It provides readers with foundational knowledge of business analytics, illustrating its importance and use cases in diverse functional areas. The book covers data visualization, non-parametric tests, and intermediate multivariate analysis, enabling readers to use R effectively. Students will learn to install R, perform operations, and conduct parametric and non-parametric tests to support informed decisions. Advanced topics such as cluster and factor analysis are also included to deepen analytical skills.

Book Details

Language

English

Page Count

198

Published Year

2025

Size

8×11 in

Available Format

Paperback Print

ISBN

9789365545678

Author

Dr. Bala Saraswathi Atluri,

Pooja Uppalapati

Publisher

OrangeBooks Publication

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