Navigating The World Of INTERNATIONAL MARKETING

Dr. Ramesh Kumar Chaturvedi is Electronics and Instrumentation graduate from Mumbai University, MBA from Mahatma Gandhi Kashi Vidyapeeth and MA in Public administration from Pondicherry University. He has earned Ph.D. in discipline of Retail and Consumer Behavior from the Dept. of Business Administration, University of Lucknow. He holds Masters Diploma in Software engineering. He has completed certification program on Management of MFI’s from IIM, Lucknow. Along with twelve years of experience in academics, he also possesses seven years work experience n industry. To pursue his research interest he has supervised Many Ph.D. and M. Phil. and has published many research papers, refereed and indexed with impact factor. He has made many presentations in national and international seminars as part of his academic achievement and received best paper presenter award twice. He is author and editor of many books and his book on ‘Marketing Management - A Contemporary Approach’ is well referred by students of various universities. He has interest in subjects like Marketing, Strategic Management, Business Research Methods and Management of Microfinance. This book on International marketing is prepared to make reader understand the basics of international marketing and apply the knowledge in their professional career. Author is adherent believer of collaborative and participative learning. He is currently working as Associate Professor at Department of Management Studies, Babasaheb Bhimrao Ambedkar Central University, Lucknow.